A seasoned technology executive and entrepreneur, Udi Merhav founded energyOrbit in 2006 after 15 years spent designing and implementing e-commerce and information technology solutions for high growth sectors including online legal services, financial services and energy efficiency / Demand Side Management. With business development expertise in Asia Pacific markets, he worked in a variety of roles setting up joint ventures with Chinese companies and is a co-founder and co-investor in India-based Orit Innovations Ltd., providing Salesforce.com consulting services. Udi holds an Undergraduate Degree in Chinese Regional Studies and a Master's Degree in International Studies from the Jackson School of International Studies at the University of Washington in Seattle, WA.
Alex Zeltser brings 25 years of software development and management experience, with system-building experience with manufacturing and utility giants including US Steel and Florida Power & Light. He spent 10 years as a Lead Systems Architect at Secure Computing (later acquired by McAfee), developing mission-critical security software used by companies such as Citigroup, American Express, Sun Microsystems, and Cisco. In this role he was responsible for the technical leadership and direction of the Enterprise Security division (contributing to several patented security technologies), as well as its day-to-day operation. He was a key member of the team that increased the division's revenue from $4M to $40M over the course of 6 years. Alex holds degrees in Computer Science and Russian Literature from University of California at Berkeley.
Jim Murray joined energyOrbit in 2014 after spending a year and a half leading energyOrbit's successful implementation project at PG&E. He has worked with over 100 companies and regulatory agencies during his 30 plus-year career as a management consultant, having specialized in energy efficiency in the last five years. Prior to joining energyOrbit, Mr. Murray held consulting leadership positions at ScottMadden, IBM, SAIC, and CSC, where he led teams of consultants in providing high quality professional services. He holds Bachelors and Masters Degrees in Industrial Engineering from Oklahoma State University, and is a registered Professional Engineer in Oklahoma and Texas. Jim is also certified as a Project Management Professional (PMP).
Heater is a licensed professional engineer and certified energy manager. Prior to joining energyOrbit, she served as the program director for the utility energy services division within Sodexo|ROTH. She managed more than 40 outreach, marketing, technical and administrative staff to deliver energy efficiency programs for utility customers.
Heater has 30 years of industry experience in various capacities, including 10 years in the power utility industry and 20 years as an environmental engineer/consultant. She also serves as the president for the newly created Association of Energy Services Professionals (AESP) Great Lakes Chapter. In December 2021, she was elected to the city council for the City of Hudson, Ohio.
John Fruin, CFO, is a senior financial executive with over 25 years of experience in technology and cloud companies. As CEO of Pinpoint Publishing (consumer software), he led the successful sale of the company. As CFO at MacroMind, he led the successful effort to raise venture funds from Kleiner Perkins. He successfully started and sold a specialty website. As world-wide CFO of TriniTEQ (restaurant software and hardware), he led the finance and accounting efforts across three countries. Efforts included enforcing consistent controls and policies in the US, US and Australia. John holds a Masters in Management from Northwestern University.
energyOrbit is provisioned as a stand-alone product or in conjunction with the full Customer Relationship Management (CRM) suite of products from salesforce.com. CRM elements are available whether an organization decides to adopt energyOrbit as a stand-alone product or in conjunction with a full CRM deployment, including Contact and Account management, Tasks management, email communications automation, reporting and more. A full CRM deployment will typically include customer support management (Cases, w/ or w/o call center capabilities), traditional sales pipeline (Opportunities), marketing automation, and more.