Prior to 2007, the few DSM/EE operations solutions that were available in the marketplace were developed internally out of necessity by energy efficiency implementation firms to allow them to carry out their operations vis a vis their specific utility customers. These organizations are inherently not software firms. Some of these firms decided to commercialize these products in an attempt to offer solutions to the DSM/EE marketplace at large. These solutions were developed for specific scenarios without an original vision toward a true product offering that would be flexible enough to accommodate the multitude of variables that are intrinsic to the DSM/EE landscape. energyOrbit saw this opportunity in 2007, and since then, we have developed and deployed a Cloud software solution that has all the tenets of an "off the shelf" product.